77
Brand Identity System · 2025
think/77

A complete identity system for think 77 — the creative studio that makes every brand look exceptional. Every asset below is ready to copy, download, or use directly. Social media creatives, reels, ads, carousels, print assets and beyond.

Studio
think 77
Document
Brand Identity v5
Year
2025
Brand Palette
#0000FF
#000000
#FFFFFF
01 — Strategic IdentityThe Core
01.1 — Strategic Foundation
Mission &
Vision
01
Mission Statement
Every visual your brand needs, from one place.
think 77 exists to close the gap between an idea and the visual it deserves. We are a full-service creative studio delivering social media creatives, reels, ads, carousels, and brand identity — everything in one place, with the craft and consistency that makes brands impossible to ignore.

We work with founders, brands, and businesses who know their visuals aren't matching the quality of what they're building. We fix that — completely, and at one place.
M
Vision Statement
A world where every ambitious brand looks as good as it thinks.
Too many great ideas are invisible because they're poorly expressed. Our vision is to be the creative studio that solves this — comprehensively, reliably, and with genuine craft at the centre of everything.

think 77 is building toward a body of work that proves: great visual output is not a luxury — it is the baseline every serious brand deserves. One studio. Every visual. No exceptions.
V
01.2 — Guiding Principles
Brand
Values
02
01
Visual Craft
We obsess over the quality of the output. Every frame, every composition, every colour choice earns its place. Beautiful work is not optional — it is the product.
02
Completeness
We are not a one-service studio. We deliver the full picture — brand identity, social formats, motion, ads. If your brand needs it visually, we make it. One place, everything.
03
Precision
Every pixel, every decision, every delivery is deliberate. We are not decorators — we are architects of attention. Precision is not perfectionism; it is respect for the audience.
04
Conviction
We back our recommendations. We don't present twelve options and ask you to choose — we tell you what will work and we execute it with total commitment.
05
Directness
We communicate clearly, deliver without ceremony, and lead with the work. Our clients are busy. Speed and clarity are a form of respect — we practise both.
01.3 — Who We Serve
Target
Audience
03
Primary
The Growing Brand
A business with real ambition but visuals that aren't matching it. Juggling multiple agencies or freelancers for different formats. Needs one studio that handles everything — social, ads, identity — with consistent quality and without hand-holding.
Social-firstGrowing teamDesign-awareDemands qualityMoves fast
Secondary
The Ambitious Founder
Building something serious and needs visuals that communicate that seriousness. Understands that branding is positioning. Wants a creative partner who brings thinking alongside execution — not a vendor who just fills briefs.
Seed–Series BProduct-ledDesign-literateResults-driven
Tertiary
The Brand Manager
An in-house creative lead at a scaling company who needs a studio-quality external partner. Has high taste, internal constraints, and needs consistent, format-ready creative output delivered reliably and at volume.
High tasteBrand-literateFast deliveryVolume output
01.4 — Character
Brand
Personality
04
If think 77 were a person, they would be the designer who reads strategy, the director who codes, the creative lead who thinks in systems. Precise without being cold. Confident without being arrogant. Minimal without being empty.
Intelligent
Accessible
Minimal
Rich
Direct
Warm
Serious
Playful
Confident
Humble
Brand Archetype
The Creator
+ The Magician
Creator: Driven to build things with meaning and enduring quality. Rejects mediocrity as a form of dishonesty. The way something looks is the way something thinks.

Magician: Transforms the ordinary into the exceptional. Takes a brief and returns something the client didn't know they needed. The magic is visible in the output; the method is invisible.
Comparable Brands
The creative rigour of Pentagram. The cultural authority of A24. The output velocity of Red Antler. The precision of Studio Dumbar.
01.5 — What We Make
Services
05
/
Brand Identity
The full visual and verbal system. Logo, colour, typography, voice, and usage guidelines — everything a brand needs to exist consistently across every surface.
Logo System
Colour & Typography
Brand Guidelines
Brand Voice
▶
Reels & Motion
Scroll-stopping short-form video and motion graphics. Designed for maximum impact in 0–3 seconds. From brand reels to product demos to animated social ads.
Instagram & TikTok Reels
Motion Graphics
Animated Ads
Brand Idents
□□
Social Creatives
Feed posts, carousels, and stories designed to perform. System-built for brand consistency at volume — not one-off posts but a scalable visual language.
Feed Posts (1:1, 4:5)
Carousel Systems
Story Templates
UGC-Style Creatives
→
Ads & Campaigns
Performance creative for paid media. Built to convert, not just look good — though it does both. Display ads, social ads, OOH, and full campaign systems.
Meta & Google Ads
Display Banners
LinkedIn Creatives
OOH / Print
02 — Visual IdentityThe Look
02.1 — The Mark
Logo
System
06
Primary Logo — Dark
77
think/77
Direction · Design · Development
Syne 800 for "think" and "77". A single "/" in Inter 800 at pure #0000FF. The slash is the brand mark — the divider, the fraction bar, the signal of precision.
Light Background
think/77
Blue Background
think/77
Submark · Icon
77
77
77
Sizes
think/77
think/77
think/77
02.2 — The Palette
Colour
System
07
Electric Blue
#0000FF
The signal colour. The slash. Active states. CTAs. Only chromatic element in the system.
Intellect · Authority · Precision
Absolute Black
#000000
The primary background. The stage. Not a neutral — a statement.
Power · Depth · Sophistication
Pure White
#FFFFFF
Primary text and form. Maximum contrast on black. Intentional, not neutral.
Clarity · Light · Precision
think/77
Black + White + Blue
think/77
Blue + White
think/77
White + Black + Blue
/
Submark
Only
Icon — Blue on Black
02.3 — The Typefaces
Typography
System
08
Display — Syne ExtraBold 800
think
77
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 / ! @ # &
UI / Body — Inter ExtraBold 800 + Regular 400
Inter
800
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 / ! @ # &
Type Scale
Display
Syne 800 · –0.05em
think 77
Section Title
Syne 800 · –0.04em
Brand Identity
Sub-headline
Syne 800 · –0.02em
One studio. Every visual.
Label / Tag
Inter 800 · +0.28em · UC
Brand Identity System · 2025
Body
Inter 400 · 0em
think 77 delivers social media creatives, reels, ads, and carousels — every visual your brand needs, from one place, with genuine craft at the centre.
03 — Verbal IdentityThe Voice
03.1 — Brand Line
Tagline
09
"
One studio.
Every visual.
The recommended tagline positions completeness as the differentiator. Direct, confident, complete. Not a claim about quality alone — a claim about scope.
01
One studio. Every visual.
Recommended
Positions scope as the differentiator. Direct, confident, complete. Works across all formats.
02
Your brand, made exceptional.
Benefit-led. Focuses on the outcome for the client. More emotional, less structural.
03
Visuals that do the work.
Performance-minded. Appeals to founders and marketers who think in ROI terms.
04
We make the world look better.
Retire
Too generic. Every design agency could say this.
03.2 — How We Speak
Voice &
Tone
10
01
Direct
We say exactly what we mean. No hedging, no filler, no "we feel that". Confidence expressed through clarity.
"Your brand needs a visual system that works across every format. We build that."
02
Specific
We name the thing. Not "great visuals" but "scroll-stopping carousels that increase dwell time." Specificity is credibility.
"Three reels, six feed posts, one carousel — delivered Thursday."
03
Visual
Even our words paint a picture. We describe outcomes visually. We talk about how things look, land, and stop people.
"The kind of ad that makes someone tap pause to look again."
04
Assured
We don't pitch with questions. We state what we do and invite people who want it. We don't beg for business — we attract it.
"This is what we make. If it's what you need, let's work."
Words We Use
CreativesVisual systemCraftOutputBrand markScroll-stoppingPreciseDeliverBuildFormatExceptionalDirect
Words We Avoid
SynergyStorytellingSolutionsLeverageAuthenticContentJourneyHolisticWorld-classDisruptive
03.3 — Core Messages
Messaging
Pillars
11
01
Everything at one place
Completeness
You shouldn't need five agencies to look like one brand. think 77 handles every visual format your brand needs — social creatives, reels, ads, carousels, brand identity, content systems — all from one studio with one consistent eye on quality.
02
Visual craft above all
Quality
We don't make content — we make creatives. Every frame is a decision. Every colour is a choice. The standard we hold ourselves to is the same regardless of format or deadline: if it leaves us, it has to be right.
03
Built to perform
Effectiveness
Beautiful and effective are not in conflict — they are the same thing done correctly. Every creative we produce has a job to do: stop the scroll, communicate the message, drive the action. We design for the outcome, not the applause.
04 — Brand DeliverablesDownload · Copy · Use
04.1 — Print Assets
Print
Deliverables
12
Business Card
Print · 85×54mm
Front
Bhavye Bhama CO-FOUNDER think77.com bhavye@think77.com think / 77
Back
77 think / 77
/* Business Card Front — 85×54mm at 300dpi = 1003×638px */ /* Bleed: 3mm each side · Safe zone: 3mm inside edge */ PRINT SPECS Dimensions: 85 × 54mm (standard) Resolution: 300 DPI minimum Color Mode: CMYK for print / #0000FF → C:100 M:100 Y:0 K:0 Paper Stock: 400gsm + Soft Touch Matte laminate (recommended) Finish: Spot UV on "/" slash element (optional) FRONT Background: #000000 Top bar: #0000FF · 2px Name: Syne 800 · 15pt · White · –0.01em tracking Role: Inter 800 · 9pt · White 30% · +0.2em · UPPERCASE Contact: Inter 400 · 9pt · White 35% · +0.05em Wordmark: Bottom-right · xs size BACK Background: #0000FF Wordmark: think / 77 · md size · White (slash at 70% opacity) Ghost num: "77" · Syne 800 · 160pt · White 6%
Letterhead
Print · A4 / Letter
think / 77 think77.com hello@think77.com think 77 · One studio. Every visual. · think77.com
/* Letterhead — A4 (210×297mm) */ HEADER ZONE (top 40mm) Blue bar: #0000FF · 4px · full width · top edge Wordmark: think / 77 · sm size · top-left · 16mm from left, 8mm from top Contact: Inter 400 · 7pt · Black 35% · top-right aligned Divider: Black 10% · 0.5px · below header zone BODY ZONE (40–257mm) Margins: 16mm left, 16mm right, 0mm top (from divider) Body font: Inter 400 · 10pt · #000 · 1.6 line-height Heading: Syne 800 · 14pt · #000 Accent: #0000FF for key data, links, initials FOOTER ZONE (bottom 20mm) Divider: Black 10% · 0.5px Studio name + URL: Inter 400 · 7pt · Black 30% · left Blue accent bar: 4×18mm · #0000FF 60% · right
Envelope
Print · DL / C5
/ t/77 think / 77 ONE STUDIO. EVERY VISUAL.
/* Envelope — DL (220×110mm) */ LEFT PANEL (0–56mm) Background: #0000FF Ghost slash: "/" · Inter 800 · 28pt · White 15% · centered Monogram: "t/77" · bottom-left corner · 7pt · White RIGHT PANEL (56–220mm) Wordmark: think / 77 · sm size · top of panel Tagline: Inter 800 · 5.5pt · White 30% · +0.8em · UC Address: 3 lines · placeholder · White 12–8% Stamp area: 28×36mm · top-right · White 4% fill + border
Proposal Cover
Print + Digital · A4
77 think / 77 Brand Proposal For: [Client Name] 2025 think77.com · Confidential
/* Proposal / Document Cover — A4 (210×297mm) */ STRUCTURE Background: #000000 Left strip: #0000FF · 5mm wide · full height Ghost num: "77" · Syne 800 · 180pt · #0000FF 5% · bottom-right WORDMARK (top-left, 24mm from left) Wordmark: think / 77 · ~20pt · White + Blue slash TITLE ZONE (57% down page) Rule: White 12% · 0.5px · full content width Title: Syne 800 · 11pt · White · –0.3 tracking Subtitle: Syne 800 · 11pt · White · "For: [Client]" Date: Inter 400 · 7pt · White 30% · +1em tracking · UC FOOTER URL + note: Inter 400 · 6pt · White 20%
04.2 — Digital Assets
Digital
Deliverables
13
Email Signature
HTML · Gmail / Outlook
<table cellpadding="0" cellspacing="0" style="font-family:Arial;width:360px"> <tr><td> <!-- Name --> <span style="font:900 14px Arial Black;color:#ffffff">Alex Mensah</span> <br> <span style="font:700 9px Arial;color:#0000FF;letter-spacing:2px;text-transform:uppercase">Creative Director</span> </td></tr> <tr><td style="padding-top:10px"> <!-- Wordmark --> <span style="font:900 12px Arial Black;color:#fff">think</span> <span style="font:900 13px Arial;color:#0000FF">/</span> <span style="font:900 12px Arial Black;color:#fff">77</span> </td></tr> <tr><td style="padding-top:8px"> <span style="font-size:9px;color:rgba(255,255,255,0.4)"> think77.com · alex@think77.com </span> </td></tr> </table>
Website Navigation
HTML / CSS · Header
think/77
WorkStudioServices
Start a project
Height: 56px · Blue bottom border at 18% opacity
Logo: think / 77 xs · Nav: Inter 700 · CTA: Blue bg
/* Website Header — HTML + CSS */ .t77-nav { background: #000000; border-bottom: 1px solid rgba(0,0,255,0.18); padding: 0 32px; height: 56px; display: flex; align-items: center; justify-content: space-between; position: sticky; top: 0; z-index: 100; } .t77-think, .t77-77 { font-family: 'Syne', sans-serif; font-size: 14px; font-weight: 800; color: #ffffff; letter-spacing: -0.06em; } .t77-slash { font-family: 'Inter', sans-serif; font-size: 15px; font-weight: 800; color: #0000FF; margin: 0 4px; } .t77-cta { padding: 7px 16px; background: #0000FF; font-size: 9px; font-weight: 800; letter-spacing: 0.14em; text-transform: uppercase; color: #ffffff; }
Favicon + App Icons
Digital · Multi-size
77
64px
77
48px
77
32px
77
20px
77
16px
App Icon (iOS / Android)
77
77
77
/* Favicon SVG — "77" submark at all sizes */ <svg viewBox="0 0 64 64" xmlns="http://www.w3.org/2000/svg"> <rect width="64" height="64" fill="#0000FF"/> <text x="32" y="44" text-anchor="middle" font-family="Arial Black,sans-serif" font-size="28" font-weight="900" letter-spacing="-2" fill="white">77</text> </svg> /* HTML link tag */ <link rel="icon" type="image/svg+xml" href="/favicon.svg"> /* App Icon radii */ iOS 1024px: border-radius 22% (~225px) Android 512: border-radius 20% (~102px) Squircle: use CSS mask or export from Figma
LinkedIn Banner
Digital · 1584×396
77 77 think / 77 ONE STUDIO. EVERY VISUAL. think77.com
/* LinkedIn Banner — 1584 × 396px */ /* LinkedIn crops this to ~1584×396 at max, ~1128×191 in some views */ DIMENSIONS 1584 × 396px (4:1 ratio) SAFE ZONE Keep key content between x:200–1300, y:50–300 FORMAT PNG (export) or SVG (edit source) LAYOUT Left panel: 0–300px · #0000FF · ghost "/" at 7% white opacity Background: #000000 Ghost 77: bottom-right · Syne 800 · 500pt · #0000FF 4% Wordmark: x:340, y:190 · ~72pt · White + Blue slash Tagline: x:340, y:240 · Inter 700 · 28pt · White 35% · +4px tracking · UC
OG / Share Image
Digital · 1200×630
77 think / 77 ONE STUDIO. EVERY VISUAL. think77.com
/* Open Graph / Social Share Image — 1200×630px */ HTML META TAGS <meta property="og:image" content="/og-image.png"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <meta name="twitter:card" content="summary_large_image"> DESIGN Background: #000000 Blue bar: #0000FF · 5px · top edge Ghost 77: bottom-right · 600pt · #0000FF 4% Wordmark: x:80, y:320 · 110pt · White + Blue slash Tagline: x:80, y:380 · 30pt · White 30% · +4px tracking URL: x:80, y:600 · 22pt · White 20%
04.3 — Social Media
Social
Formats
14
All Format Sizes
Format
Ratio
Pixels
Platform
Feed Post
1:1
1080×1080
IG · FB · LinkedIn
Portrait Feed
4:5
1080×1350
IG · FB
Reel / Story
9:16
1080×1920
IG · TikTok · YT Shorts
LinkedIn Banner
4:1
1584×396
LinkedIn
OG Share Image
1.91:1
1200×630
All platforms
Display Ad
16:9
1200×628
Meta · Google
04.4 — Motion + Decks
Motion &
Presentation
15
Presentation Slides
16:9 · 1920×1080
Title Slide
77
think/77
Brand Proposal
for [Client]
2025
Content Slide
Section 01
Heading
Goes Here
/* Presentation — 1920×1080 (16:9) */ /* Compatible with Google Slides, Keynote, PowerPoint */ TITLE SLIDE Background: #000000 Left strip: 4px · #0000FF · full height Ghost 77: bottom-right · Syne 800 · 600pt · #0000FF 4% Wordmark: xs · top-left · 48px from edges Title: Syne 800 · 80pt · White · –0.03em Subtitle: Inter 400 · 28pt · White 45% Date/client: Inter 800 · 18pt · White 30% · +2em · UC CONTENT SLIDE Left column: Section number (Inter 800 · 18pt · Blue 80%) Heading (Syne 800 · 60pt · White) Right column: Body text (Inter 400 · 24pt · White 55%) Data / charts / imagery SECTION DIVIDER Background: #0000FF (full bleed) Section num: Inter 800 · 80pt · White 15% · top-right Title: Syne 800 · 100pt · White · –0.04em · bottom-left
Motion Specs
After Effects / CSS
Logo Animate-In
think / 77
Total duration: 0.8s
Easing: cubic-bezier(0.16, 1, 0.3, 1)
"think" → "/" → "77" sequential fade
@keyframes t77-think-in { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: translateY(0); } } @keyframes t77-slash-in { from { opacity: 0; transform: scaleY(0); } to { opacity: 1; transform: scaleY(1); } } .t77-think { animation: t77-think-in 0.4s cubic-bezier(0.16,1,0.3,1) both; } .t77-slash { animation: t77-slash-in 0.3s cubic-bezier(0.16,1,0.3,1) 0.3s both; /* 0.3s delay */ display: inline-block; transform-origin: center; } .t77-77 { animation: t77-think-in 0.4s cubic-bezier(0.16,1,0.3,1) 0.55s both; /* 0.55s delay */ } /* After Effects timing guide */ Frame rate: 30fps or 60fps Easing: Easy Ease Out (0.16 1 0.3 1 equivalent) think in: 0–12 frames (0.4s @ 30fps) slash in: 9–18 frames 77 in: 16–28 frames Total: 28–36 frames (1.0–1.2s)
04.5 — Usage Rules
Do &
Don't
16
Always Do
→
Use pure #0000FF as full-coverage background or as the slash colour — never a tint
→
Write the name as "think 77" — lowercase, with a space, always
→
Use Syne 800 for all display type, headlines, and numerals
→
Use the "/" submark when the wordmark would be below 80px wide
→
Pair blue backgrounds exclusively with white text — never black
→
Use generous negative space — the brand breathes
→
Apply one "/" only — the mark between "think" and "77"
→
Maintain the exclusion zone equal to the cap-height of the "t" in think
→
Use body copy in Inter 400; all labels and eyebrows in Inter 700–800
→
Make every visual decision purposeful — not decorative
Never Do
✕
Use more than one "/" in any logo usage
✕
Place a "/" before "think" or after "77"
✕
Stretch, rotate, or distort the logo in any way
✕
Use any colour not in the brand palette on the wordmark
✕
Use the wordmark on a busy or photographic background without a solid panel
✕
Use Syne Regular or Light — 700 and 800 only, always
✕
Use warm whites, off-whites, or cream — only pure #FFFFFF
✕
Use gradients anywhere in the visual system
✕
Use rounded corners on any brand design element
✕
Use the brand in ways that feel decorative rather than purposeful